Why golden elephants kissing blue aardvarks? It’s to prove a point. In a way that hopefully you’ll remember. It’s the most important thing you can know about keywords and why ranking number one in Google isn’t always helpful.
Within about two weeks of the launch of this blog post when you type; “golden elephants kissing blue aardvarks” into a search engine this will be the number one ranked post.
If you’re asking yourself; “So what? Does anyone ever search for golden elephants kissing blue aardvarks anyway?” You’re asking the right question.
Cambodia SEO: Keyword Relevance
As this post should demonstrate, it’s easy to get a top ranking in Google or any other search engine for that matter. Why? Because if you use keywords that aren’t relevant – there’s absolutely no competition for them.
In the last year not one single soul has searched for “golden elephants kissing blue aardvarks”. There’s not a single article online with that exact keyphrase in it. So it’s not hard to be the top ranked for the phrase. Write an article. Wait for the search engines to do their indexing of your website and hey presto! You’re number one.
Businesses get caught by this everyday. We’ve lost count of the number of proud website owners we’ve met who excitedly tell us; “We’re number one for our keywords in all the search engines!”
For example; recently we’ve been looking at businesses in Siem Reap for some local clients. One of our clients is top rated in Google, Bing and Yahoo! and pretty much every other search engine you can think of. Their keyphrase makes absolute sense for their business, it’s something we’d have examined when building their site too. The only problem is that while it makes sense to us and it makes sense to them, it doesn’t make any sense to people using search engines. They don’t search for it and thus they don’t find his business. We’ve been working with that client to change one word in the phrase, and that small change will start to target a keyphrase that over 7 million people a year look for. It’s a big difference right?
The lesson here is that anyone can find themselves working on “golden elephants kissing blue aardvarks” and anyone can find their website precisely 0% better off afterwards. Choosing keywords isn’t just about choosing keywords that are relevant to your business, it’s also about choosing keywords that people actually search for.
Cambodia SEO are experts in keyword research, use the contact us page to send us an e-mail so we can talk you through how we’d help your business avoid the elephants and aardvarks trap.
The post Golden Elephants Kissing Blue Aardvarks: Cambodia SEO on Keywords appeared first on Cambodia SEO.
